Homepage Ownership
Homepage Ownership

On a weekly basis, I merchandised the Lucchese homepage.

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Campaign Splash Pages
Campaign Splash Pages

Concepted and owned the splash pages for large campaigns, where supporting content was centrally housed.

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Historical Timeline
Historical Timeline

I populated and updated an interactive timeline selecting from exciting moments in history.

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The Blog
The Blog

I solely owned the blog, The Last Word, where I published stories in line with the brand spirit.

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Director of Content Marketing
  • Developed and deployed content marketing strategy in conjunction with CEO, e-commerce, sales, marketing and design departments to support company re-brand and entry into luxury fashion market

  • Produced on-brand feature content for newsletters, homepage, blog, product descriptions and influencer relationships

Content Consultant
  • Content consultant and contributor for Drunk Elephant Skincare, an award winning non-toxic beauty brand

  • Edited and approved social media schedules, wrote blog posts, created newsletters and copyedited all product descriptions

  • Collaborated on Sephora storefront copy, branding and video scripts

DE Difference Page
DE Difference Page

Rewrote and finessed the DE Difference page, a point of consumer education.

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Product Descriptions
Product Descriptions

Edited all product descriptions to ensure flow and consistent style.

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Founder Blog
Founder Blog

Wrote weekly blogs for founder in coordination with product promotion.

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Newsletters
Newsletters

Concepted newsletters with graphic designer and wrote linked content.

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More Brands
  • Wrote creative stories for fragrances to be used as reference points for master perfumers during product creation

  • Created spec direct-to-consumer content strategy

  • Rewrote brand story and website landing pages

  • Conducted SEO research and implementation in conjunction with developer

  • Edited all website pages, improving copy and tone, in advance of direct-to-consumer launch

  • Created standard format for product descriptions

  • Appointed Research Associate, responsible for creating original monthly client-facing newsletters for Luxury Retail vertical

  • Served as PR liaison for Fortune500 Retail vertical

  • Author of blogs and whitepapers on configurable mobile experiences in retail industry

  • B2B focus

This is just a sample. Travel, tech, design, music, food — I've got it. Let me know what you want to see.  >>>