Director of Content Marketing
  • Developed and deployed content marketing strategy in conjunction with CEO, e-commerce, sales, marketing and design departments to support company re-brand and entry into luxury fashion market

  • Produced on-brand feature content for newsletters, homepage, blog, product descriptions and influencer relationships

Content Consultant
  • Content consultant and contributor for Drunk Elephant Skincare, an award winning non-toxic beauty brand

  • Edited and approved social media schedules, wrote blog posts, created newsletters and copyedited all product descriptions

  • Collaborated on Sephora storefront copy, branding and video scripts

More Brands
  • Wrote creative stories for fragrances to be used as reference points for master perfumers during product creation

  • Created spec direct-to-consumer content strategy

  • Rewrote brand story and website landing pages

  • Conducted SEO research and implementation in conjunction with developer

  • Edited all website pages, improving copy and tone, in advance of direct-to-consumer launch

  • Created standard format for product descriptions

  • Appointed Research Associate, responsible for creating original monthly client-facing newsletters for Luxury Retail vertical

  • Served as PR liaison for Fortune500 Retail vertical

  • Author of blogs and whitepapers on configurable mobile experiences in retail industry

  • B2B focus

This is just a sample. Travel, tech, design, music, food — I've got it. Let me know what you want to see.  >>>