On a weekly basis, I merchandised the Lucchese homepage.
Concepted and owned the splash pages for large campaigns, where supporting content was centrally housed.
I populated and updated an interactive timeline selecting from exciting moments in history.
I solely owned the blog, The Last Word, where I published stories in line with the brand spirit.
Director of Content Marketing
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Developed and deployed content marketing strategy in conjunction with CEO, e-commerce, sales, marketing and design departments to support company re-brand and entry into luxury fashion market
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Produced on-brand feature content for newsletters, homepage, blog, product descriptions and influencer relationships
Content Consultant
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Content consultant and contributor for Drunk Elephant Skincare, an award winning non-toxic beauty brand
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Edited and approved social media schedules, wrote blog posts, created newsletters and copyedited all product descriptions
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Collaborated on Sephora storefront copy, branding and video scripts
Rewrote and finessed the DE Difference page, a point of consumer education.
Edited all product descriptions to ensure flow and consistent style.
Wrote weekly blogs for founder in coordination with product promotion.
Concepted newsletters with graphic designer and wrote linked content.
More Brands
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Wrote creative stories for fragrances to be used as reference points for master perfumers during product creation
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Created spec direct-to-consumer content strategy
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Rewrote brand story and website landing pages
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Conducted SEO research and implementation in conjunction with developer
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Edited all website pages, improving copy and tone, in advance of direct-to-consumer launch
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Created standard format for product descriptions
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Appointed Research Associate, responsible for creating original monthly client-facing newsletters for Luxury Retail vertical
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Served as PR liaison for Fortune500 Retail vertical
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Author of blogs and whitepapers on configurable mobile experiences in retail industry
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B2B focus